Design and creation: Comprehensive business development model (CBDM)
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Abstract
The subject is circumscribed in the different development standards in the control, planning and management of the organizations in which we identify, among others, low levels in the design of the business model (coherence and definition of the value proposition) including key processes and ineffective support that directly impact customers. The lack of automation, low migration in technological aspects, little autonomy, lack of measurement in management, little relevance in human capital competencies; All of the above affects the efficiency and sustainability of the organization, which is why the objective of the CBDM tool is to allow it to evaluate, diagnose and propose improvement actions, in a quick and well-founded way, in order to measure the degree of development of management control systems or mechanisms of companies, contributing to actions to improve their management. The model developed is innovative and supported mainly by Kaplan and Norton regarding the map and its four strategic perspectives (A. and growth, Processes, clients and finances) in addition to the application of methodologies such as Design Thinking, Deming Cycle and the Lean Startup method. Among others relevant to the purpose of obtaining results that have a logical, coherent form and consequently a new tool for the field of for-profit and non-profit organizations, also measuring both quantitative and qualitative aspects of these The same dimensions regarding involvement, control and results management, that is, in more practical terms, it helps to know the degree of efficiency from the most micro to the most macro and marks the roadmap with all the opportunities for improvement.
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